{"id":36780,"date":"2025-05-15T13:36:00","date_gmt":"2025-05-15T13:36:00","guid":{"rendered":"https:\/\/kyvo.global\/br\/?p=36780"},"modified":"2026-06-30T13:37:28","modified_gmt":"2026-06-30T13:37:28","slug":"vivo-chama-kyvo-para-pesquisar-ux","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/noticias\/vivo-chama-kyvo-para-pesquisar-ux","title":{"rendered":"Vivo chama Kyvo para pesquisar UX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36780\" class=\"elementor elementor-36780\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a9a15fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a9a15fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64ed8859\" data-id=\"64ed8859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1feda4c0 elementor-widget elementor-widget-text-editor\" data-id=\"1feda4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0c16b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4c0c16b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n<p>A Vivo, uma das maiores operadoras de telefonia m\u00f3vel e dados do Brasil, fechou um contrato de tr\u00eas anos com a Kyvo para fazer uma pesquisa centrada no usu\u00e1rio dos produtos da operadora.\u00a0<\/p>\n<p>O time focado no tema ter\u00e1 10 pessoas, sendo seis da Kyvo e quatro da Vivo e deve incluir\u00a0 analistas de dados e especialistas em usabilidade.<\/p>\n<p>A meta \u00e9 melhorar a intera\u00e7\u00e3o do usu\u00e1rio com produtos espec\u00edficos, como sites, aplicativos ou softwares, o que se conhece no jarg\u00e3o como design de experi\u00eancia de usu\u00e1rio, ou UX.\u00a0<\/p>\n<p>\u201cN\u00f3s escolhemos a Kyvo devido \u00e0 sua expertise comprovada em pesquisa de UX e sua capacidade de gerar insights estrat\u00e9gicos que impactam diretamente nas decis\u00f5es de neg\u00f3cio\u201d, afirma Denilson Silva, head de design da Vivo.<\/p>\n<p>De acordo com Silva, reduzir a taxa de abandono em processos-chave est\u00e1 na mira, assim como melhorar a taxa de convers\u00e3o e aumentar o Net Promoter Score (NPS).<\/p>\n<p>\u201cQueremos antecipar e responder proativamente \u00e0s tend\u00eancias e mudan\u00e7as no comportamento do usu\u00e1rio, garantindo assim a relev\u00e2ncia e a satisfa\u00e7\u00e3o do cliente a longo prazo\u201d, afirma Silva.\u00a0<\/p>\n<p>A Kyvo tem experi\u00eancia com grandes clientes, j\u00e1 tendo atuado por exemplo com a Ambev no desenvolvimento de um programa de diversidade na lideran\u00e7a, e entre outros projetos para empresas como Ita\u00fa, Positivo Tech e Grupo Fleury Ticket, entre outros.<\/p>\n<p>A empresa tem entre seus s\u00f3cios Hilton Menezes, que foi diretor de TI do Tribunal de Contas do Estado do Par\u00e1 no come\u00e7o dos anos 2000, sendo depois CTO da AddTech e fundador da construtech Gero Obras.\u00a0<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Operadora quer reduzir taxa de abandono e melhorar convers\u00e3o e NPS.<\/p>\n","protected":false},"author":3,"featured_media":36781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[273,257,271,272,143],"class_list":["post-36780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-conversao","tag-experiencia-do-usuario","tag-nps","tag-pesquisa-com-usuarios","tag-ux","cat-29-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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