{"id":35971,"date":"2024-05-21T13:46:52","date_gmt":"2024-05-21T13:46:52","guid":{"rendered":"https:\/\/kyvo.global\/br\/?p=35971"},"modified":"2025-03-18T14:21:54","modified_gmt":"2025-03-18T14:21:54","slug":"a-kyvo-cocriou-o-metodo-brasileiro-de-fazer-inovacao-2-2-2","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/noticias\/a-kyvo-cocriou-o-metodo-brasileiro-de-fazer-inovacao-2-2-2","title":{"rendered":"Multi Corporate Venture Capital: o \u201cM\u201ddo CVC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35971\" class=\"elementor elementor-35971\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a9a15fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a9a15fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64ed8859\" data-id=\"64ed8859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1feda4c0 elementor-widget elementor-widget-text-editor\" data-id=\"1feda4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0c16b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4c0c16b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\"><p class=\"elementor-widget-container\" style=\"padding-left: 120px\"><span style=\"font-size: 16px\"><strong>Hilton Menezes<\/strong><br \/><\/span><span style=\"font-size: 16px;color: #808080\">Cofundador e co-CEO da Kyvo. Nos \u00faltimos 7 anos a Kyvo j\u00e1 realizou mais de 80 projetos de design de servi\u00e7os e pesquisas qualitativas (vi\u00e9s etnogr\u00e1fico) para empresas nacionais e internacionais. Somente para um grande cliente foram mapeados mais de 72 servi\u00e7os. Seu time profissional conta com designers estrat\u00e9gicos, designers de servi\u00e7o, antrop\u00f3logos, jornalistas e outras especialidades.<\/span><\/p><\/div><p>O conceito de <strong>Multi Corporate Venture Capital (MCVC)<\/strong> est\u00e1 emergindo como uma poderosa estrat\u00e9gia de investimento colaborativo, em que m\u00faltiplas corpora\u00e7\u00f5es unem for\u00e7as para financiar startups e inova\u00e7\u00f5es. Esta abordagem n\u00e3o s\u00f3 otimiza a aloca\u00e7\u00e3o de capital, mas tamb\u00e9m promove a troca de conhecimento e a coopera\u00e7\u00e3o entre empresas, permitindo que se enfrente de maneira conjunta os desafios de seus setores.<\/p><p>Mas aonde vai dar isso tudo? A ideia \u00e9 bastante ambiciosa, porque n\u00e3o se trata apenas de promover aloca\u00e7\u00e3o de capital conjunta em insights poderosos, mas fundamentalmente abrir espa\u00e7o a uma troca de conhecimento entre os atores. E isso a gente j\u00e1 conhece. Tem at\u00e9 alguma mem\u00f3ria afetiva. Porque \u00e9 algo parecido com <b>Inova\u00e7\u00e3o Aberta<\/b>.<\/p><p>Noves fora, dados recentes d\u00e3o conta de que o Brasil, em inova\u00e7\u00e3o aberta \u2013 um bom par\u00e2metro para <b>MCVC<\/b>, cabe o grifo \u2013 experimentou uma expans\u00e3o significativa. Ou seja, 80% das empresas consultadas por levantamentos realizados por ACE Cortex e Sing Hub no ano passado, admitem adotar a estrat\u00e9gia.<\/p><p>S\u00f3 que admitir \u00e9 uma coisa e saber usar \u00e9 outra. Bem diferente, inclusive. Porque desafios como o alinhamento de expectativas e a integra\u00e7\u00e3o com a cultura interna permanecem.<\/p><p>Quer outra baliza de compara\u00e7\u00e3o para com o MCVC? Os<b> fundos de Corporate Venture Capital (CVC)<\/b>. Essa turma, al\u00e9m de refletir o amadurecimento do ecossistema, cresceu 142% em 2021, registrando uma entrada de recursos da ordem de US$ 169 bilh\u00f5es, que naturalmente foram investidos em iniciativas mundo afora.<\/p><p>Al\u00e9m de estar no mesmo ecossistema, os CVCs est\u00e3o acostumados com risco. Algo que a turma do MCVC vai encontrar, e muito, pela frente.<\/p><p>Para os CVCs, h\u00e1 quatro tipos de estrat\u00e9gias: financeiro, estrat\u00e9gico, h\u00edbrido e em transi\u00e7\u00e3o. Os estrat\u00e9gicos t\u00eam como prioridade investimentos que apoiam diretamente o crescimento da empresa-m\u00e3e. Um exemplo \u00e9 a Henkel Ventures, que prioriza retornos estrat\u00e9gicos sobre os ativos financeiros, e a Unilever Ventures, que foca em marcas que complementam os neg\u00f3cios previamente existentes.<\/p><p>J\u00e1 os financeiros s\u00e3o impulsionados pela maximiza\u00e7\u00e3o dos retornos de aloca\u00e7\u00e3o de capital e funcionam de forma mais independente da empresa-m\u00e3e. Um exemplo \u00e9 a <b>Toyota Ventures<\/b>, que prioriza o retorno financeiro sobre o estrat\u00e9gico. Ao passo que os h\u00edbridos buscam equilibrar os retornos financeiros com a cria\u00e7\u00e3o de valor estrat\u00e9gico para as empresas investidas. A Qualcomm Ventures, por exemplo, oferece oportunidades de colabora\u00e7\u00e3o e solu\u00e7\u00f5es tecnol\u00f3gicas de longo prazo, mas ainda valoriza retornos financeiros.<\/p><p>Por fim, h\u00e1 os CVCs em transi\u00e7\u00e3o, que est\u00e3o mudando entre abordagens estrat\u00e9gicas, financeiras ou h\u00edbridas. \u00c9 importante que as <b>startups <\/b>entendam essas diferen\u00e7as para encontrar o tipo de fundo que melhor atende \u00e0s suas necessidades estrat\u00e9gicas e financeiras.<\/p><p>No <b>MCVC<\/b>, al\u00e9m da defini\u00e7\u00e3o j\u00e1 aqui externada, h\u00e1 a figura do gestor independente. Esse profissional especializado toma decis\u00f5es de investimento com base em regras e pol\u00edticas estabelecidas pelas corpora\u00e7\u00f5es parceiras.<\/p><p>De acordo com a Touchdown Ventures, 8% dos CVCs formados globalmente em 2023 seguiram essa abordagem, a do gestor. E isso, de certa maneira, consolida o MCVC como um modelo promissor, segundo artigo publicado em Neofeed.<\/p><p>Gustavo Junqueira, s\u00f3cio fundador da gestora de venture capital KTPL, no artigo citado acima, ressalta que o MCVC pode mitigar riscos, oferecer acesso a tecnologias inovadoras e, o mais importante, conciliar os conflitos entre os mundos corporativo e de venture capital. Esse modelo ajuda a integrar a vis\u00e3o de longo prazo dos investimentos com a agilidade necess\u00e1ria para enfrentar as mudan\u00e7as r\u00e1pidas do mercado.<\/p><p>H\u00e1 quem corrobora e acres\u00e7a. \u00c9 o caso de Ilya Strebulaev, especialista em venture capital. Strebulaev destaca tr\u00eas fatores cr\u00edticos para o sucesso do MCVC. A saber<\/p><ul><li><b>Motiva\u00e7\u00f5es Claras:<\/b> As corpora\u00e7\u00f5es devem entender seus objetivos ao aderir a um MCVC.<\/li><li><strong>Objetivos Alinhados:<\/strong> O sucesso depende de clareza nos objetivos, garantindo que todas as partes compartilhem a mesma vis\u00e3o.<\/li><li><strong>M\u00e9tricas Bem-Definidas:<\/strong> As m\u00e9tricas de desempenho precisam ser mensur\u00e1veis, com uma estrat\u00e9gia bem estruturada para avali\u00e1-las.<\/li><\/ul><p>Trocando em mi\u00fados, o modelo MCVC proporciona uma abordagem inovadora para corpora\u00e7\u00f5es que desejam crescer de forma colaborativa e estrat\u00e9gica. Ao combinar recursos, expertise e pol\u00edticas bem definidas, essa pr\u00e1tica cria um ambiente que favorece a inova\u00e7\u00e3o aberta e a integra\u00e7\u00e3o de interesses comuns, superando desafios de alinhamento e riscos inerentes ao mundo do venture capital. A clareza de prop\u00f3sitos, objetivos compartilhados e m\u00e9tricas mensur\u00e1veis permitem que o MCVC navegue pelos complexos ecossistemas de inova\u00e7\u00e3o com sucesso, impulsionando a evolu\u00e7\u00e3o de setores inteiros e gerando valor significativo para startups e corpora\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Como as companhias podem mergulhar na tend\u00eancia do Multi Corporate Venture Capital sem perder a ess\u00eancia, mantendo o foco da competitividade e gerando inova\u00e7\u00e3o real em seus ecossistemas de neg\u00f3cio.<\/p>\n","protected":false},"author":18,"featured_media":35978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[144,25],"class_list":["post-35971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-design","tag-inovacao","cat-29-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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