{"id":35944,"date":"2024-10-31T18:56:56","date_gmt":"2024-10-31T18:56:56","guid":{"rendered":"https:\/\/kyvo.global\/br\/?p=35944"},"modified":"2025-03-18T19:52:02","modified_gmt":"2025-03-18T19:52:02","slug":"a-kyvo-cocriou-o-metodo-brasileiro-de-fazer-inovacao-2","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/noticias\/a-kyvo-cocriou-o-metodo-brasileiro-de-fazer-inovacao-2","title":{"rendered":"Talent as a Service (TaaS): a revolu\u00e7\u00e3o flex\u00edvel no mercado de trabalho"},"content":{"rendered":"\t\t
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Hilton Menezes<\/strong>
<\/span>Cofundador e co-CEO da Kyvo. Nos \u00faltimos 7 anos a Kyvo j\u00e1 realizou mais de 80 projetos de design de servi\u00e7os e pesquisas qualitativas (vi\u00e9s etnogr\u00e1fico) para empresas nacionais e internacionais. Somente para um grande cliente foram mapeados mais de 72 servi\u00e7os. Seu time profissional conta com designers estrat\u00e9gicos, designers de servi\u00e7o, antrop\u00f3logos, jornalistas e outras especialidades.<\/span><\/p><\/div>

Em um mundo p\u00f3s-pand\u00eamico, onde a flexibilidade no trabalho se tornou crucial para profissionais e empresas, o conceito de Talent as a Service (TaaS) surge como uma inova\u00e7\u00e3o em um setor resistente \u00e0s novas formula\u00e7\u00f5es. Inspirado na agilidade do modelo Software as a Service (SaaS), o TaaS permite que empresas acessem um pool de talentos sob demanda, combinando a necessidade de flexibilidade dos profissionais com a demanda empresarial por compet\u00eancias espec\u00edficas.<\/p>

O TaaS facilita a gest\u00e3o de talentos em projetos espec\u00edficos, promovendo uma intera\u00e7\u00e3o mais din\u00e2mica entre diferentes \u00e1reas de expertise. De acordo com Devanna e Fombrun (2015), o TaaS se configura como um \u201cnovo modelo de gest\u00e3o de talentos\u201d para um mundo em constante mudan\u00e7a, oferecendo diversos benef\u00edcios, como agilidade, flexibilidade, custo-benef\u00edcio e diversidade.<\/p>

No que diz respeito \u00e0 agilidade, o foco \u00e9 permitir que as empresas encontrem rapidamente os talentos espec\u00edficos que precisam para projetos. J\u00e1 a flexibilidade dialoga fundamentalmente com os talentos, ou seja, profissionais podem trabalhar de qualquer canto. E o custo-benef\u00edcio?<\/p>

Bem, nesse caso pega os dois pela proa, porque as empresas pagam apenas pelos talentos que precisam, quando precisam, reduzindo os custos com recrutamento e treinamento, e o profissional tamb\u00e9m abre horas-trabalho para abra\u00e7ar outras demandas. A diversidade, diria, \u00e9 um resumo, uma vez que possibilita \u00e0s empresas acessarem um pool de talentos mais amplo e diverso, com diferentes habilidades e experi\u00eancias.<\/p>

Mas vamos aterrizar essa hist\u00f3ria, usando, por exemplo, uma corretora de investimentos. Nesse caso, a empresa enfrentava um desafio significativo: uma plataforma de investimentos subutilizada, com apenas 20% de engajamento ativo dos usu\u00e1rios cadastrados. A equipe de talentos criada especificamente para este projeto, combinando neg\u00f3cios, tecnologia, design e antropologia, foi fundamental.<\/p>

Aplicou-se uma an\u00e1lise profunda para redefinir a experi\u00eancia do usu\u00e1rio e expandir a base de clientes ativos da corretora. O resultado foi uma plataforma mais intuitiva e engajadora, que n\u00e3o s\u00f3 aumentou a fidelidade dos usu\u00e1rios existentes, mas tamb\u00e9m atraiu novos clientes, culminando na aquisi\u00e7\u00e3o por parte de uma gigante do setor.<\/p>

Se mudarmos radicalmente de setor\u2026 Por exemplo, em telecomunica\u00e7\u00f5es. Pois bem. Nesse caso, vou lembrar que a aposta foi em um Squad Estrat\u00e9gico, uma aplica\u00e7\u00e3o espec\u00edfica do TaaS. A empresa precisava acelerar sua transforma\u00e7\u00e3o digital, mas enfrentava limita\u00e7\u00f5es internas de expertise e agilidade.<\/p>

Formou-se ent\u00e3o um squad de talentos s\u00eanior, incluindo especialistas em inova\u00e7\u00e3o, pesquisa, comunica\u00e7\u00e3o e design, atuando diretamente com a equipe interna da telecom. Esse squad estrat\u00e9gico n\u00e3o apenas orientou a implementa\u00e7\u00e3o de novas iniciativas de inova\u00e7\u00e3o, como tamb\u00e9m capacitou a equipe interna, levando a resultados not\u00e1veis em um curto espa\u00e7o de tempo, incluindo a cria\u00e7\u00e3o de uma \u00e1rea de inova\u00e7\u00e3o premiada e o lan\u00e7amento de um Corporate Venture Capital em parceria com grande gestora de fundos.<\/p>

O que a gente tira desses casos? Simples: o TaaS pode ser aplicado em diversos setores. Depois, \u00e9 imperativo considerar os desafios, porque s\u00e3o eles que v\u00e3o impor o caminho da solu\u00e7\u00e3o.<\/p>

Essas inova\u00e7\u00f5es refletem a necessidade de um mercado de trabalho mais adapt\u00e1vel, onde a flexibilidade e a colabora\u00e7\u00e3o entre diferentes \u00e1reas de especializa\u00e7\u00e3o n\u00e3o s\u00e3o apenas poss\u00edveis, mas essenciais para o sucesso empresarial no s\u00e9culo XXI.<\/p>

O futuro do TaaS parece promissor, com o mercado de trabalho se adaptando cada vez mais \u00e0 flexibilidade e \u00e0 demanda por compet\u00eancias espec\u00edficas. A McKinsey Global Institute (2013) prev\u00ea que a automa\u00e7\u00e3o impactar\u00e1 significativamente o mercado de trabalho, e o TaaS pode ser uma solu\u00e7\u00e3o para lidar com as mudan\u00e7as que est\u00e3o por vir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Voc\u00ea j\u00e1 tem ideia do que \u00e9 a TaaS e seu potencial de continuar a revolu\u00e7\u00e3o do trabalho? A automa\u00e7\u00e3o cada vez mais se aproxima de diversas fun\u00e7\u00f5es e precisaremos compreender estes modelos de trabalho no futuro.<\/p>\n","protected":false},"author":18,"featured_media":35955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[144,25,204,243],"class_list":["post-35944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-design","tag-inovacao","tag-metodologia","tag-taas","cat-29-id"],"acf":[],"yoast_head":"\nTalent as a Service (TaaS): a revolu\u00e7\u00e3o flex\u00edvel no mercado de trabalho - Kyvo Design-Driven Innovation Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kyvo.global\/br\/noticias\/a-kyvo-cocriou-o-metodo-brasileiro-de-fazer-inovacao-2\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talent as a Service (TaaS): a revolu\u00e7\u00e3o flex\u00edvel no mercado de trabalho - Kyvo Design-Driven Innovation Brasil\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 tem ideia do que \u00e9 a TaaS e seu potencial de continuar a revolu\u00e7\u00e3o do trabalho? 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