{"id":33458,"date":"2023-11-30T15:52:03","date_gmt":"2023-11-30T15:52:03","guid":{"rendered":"https:\/\/kyvo.global\/br\/?p=33458"},"modified":"2023-11-30T22:49:21","modified_gmt":"2023-11-30T22:49:21","slug":"kyvo-aposta-na-combinacao-entre-inovacao-e-antropologia-para-fomentar-a-diversidade-no-brasil","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/insights\/kyvo-aposta-na-combinacao-entre-inovacao-e-antropologia-para-fomentar-a-diversidade-no-brasil","title":{"rendered":"Kyvo aposta na combina\u00e7\u00e3o entre inova\u00e7\u00e3o e antropologia para fomentar a diversidade no Brasil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33458\" class=\"elementor elementor-33458\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1ec7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1ec7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e20b8e\" data-id=\"1e20b8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e7e411 elementor-widget elementor-widget-text-editor\" data-id=\"0e7e411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Os dados do Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE) referentes a 2021 revelam uma disparidade alarmante no cen\u00e1rio profissional do Brasil. Apesar de os pretos e pardos representarem a maioria dos trabalhadores, totalizando 53,8%, sua presen\u00e7a em cargos de lideran\u00e7a \u00e9 substancialmente inferior, alcan\u00e7ando apenas 29,5%. Em contrapartida, os brancos, correspondentes a 45,2% da for\u00e7a de trabalho, det\u00e9m quase 70% das posi\u00e7\u00f5es gerenciais.<\/span><\/p><p><span style=\"font-weight: 400\">Mais do que um mero exerc\u00edcio estat\u00edstico, essas discrep\u00e2ncias convidam \u00e0 problematiza\u00e7\u00e3o e \u00e0 reflex\u00e3o sobre as diferen\u00e7as. \u00c0 luz da antropologia, a an\u00e1lise cuidadosa das complexidades culturais, sem pr\u00e9-julgamentos, \u00e9 essencial. Nas palavras do renomado antrop\u00f3logo Clifford Geertz, o papel dos antrop\u00f3logos \u00e9 instigar a inquieta\u00e7\u00e3o, promovendo uma compreens\u00e3o profunda e questionadora das diversas culturas mundiais.<\/span><\/p><p><span style=\"font-weight: 400\">Essa abordagem \u00e9 adotada pela consultoria Kyvo, que incorpora em seu olhar o conceito de alteridade em vez de empatia. A busca pela compreens\u00e3o das diversas realidades, sem preconceitos, \u00e9 central para a empresa, destacando-se no mercado de consultoria e inova\u00e7\u00e3o h\u00e1 quase uma d\u00e9cada e com a antropologia como mediadora essencial. A agenda ESG, al\u00e9m da \u00e1rea de pesquisa, \u00e9 conduzida por Carol Zatorre, antrop\u00f3loga, Co-CEO e coordenadora regional da rede <a href=\"https:\/\/epicbrasil.medium.com\/\">EPIC People no Brasil<\/a>, uma comunidade global de pesquisadores.<\/span><\/p><p><span style=\"font-weight: 400\">No m\u00eas da Consci\u00eancia Negra, a Kyvo destaca a import\u00e2ncia de questionar a origem e o prop\u00f3sito dessa data. Resultado de estudos, an\u00e1lises de conjuntura e debates pol\u00edticos, o m\u00eas serve como ferramenta de aprendizado para pessoas de diferentes origens \u00e9tnicas.<\/span><\/p><p><span style=\"font-weight: 400\">&#8220;\u00c9 uma data que nos convida \u00e0 reflex\u00e3o. O racismo estrutural se perpetuou de forma sutil por aqui, e \u00e9 nessa sutileza que temos que atuar. Modificar nossos mecanismos de julgamento a partir da hist\u00f3ria \u00e9 aprender com o passado para que o futuro possa ser diferente&#8221;, enfatiza Carol Zatorre.<\/span><\/p><p><span style=\"font-weight: 400\">A aten\u00e7\u00e3o da Kyvo \u00e0 diversidade n\u00e3o \u00e9 apenas ret\u00f3rica. Em 2022, a empresa lan\u00e7ou uma frente de inova\u00e7\u00e3o em ESG, com foco especial na inclus\u00e3o racial. <a href=\"https:\/\/kyvo.global\/br\/cases\/inovacao-para-diversidade\">O projeto D\u00e0gb\u00e1<\/a>, em parceria com a Ambev, acelerou 70 carreiras negras da cervejaria em sua primeira edi\u00e7\u00e3o, um marco importante que levou \u00e0 expans\u00e3o do programa para 90 lideran\u00e7as negras em 2023.<\/span><\/p><p><span style=\"font-weight: 400\">O programa de desenvolvimento para l\u00edderes negros teve um aumento de 30% em sua segunda edi\u00e7\u00e3o, realizada em 2023 e, que contou com 90 lideran\u00e7as negras com o objetivo de promover a diversidade e a inclus\u00e3o destes profissionais em cargos de lideran\u00e7a, al\u00e9m de gerar oportunidades de inova\u00e7\u00e3o com a cria\u00e7\u00e3o de diversos\u00a0 projetos de intraempreendedorismo na maior cervejaria do mundo.<\/span><\/p><p><span style=\"font-weight: 400\">A proposta do D\u00e0gb\u00e1 vai al\u00e9m da inova\u00e7\u00e3o tradicional, incorporando conceitos de antropologia, design e desenvolvimento pessoal. Zatorre, respons\u00e1vel pela lideran\u00e7a do projeto de diversidade destaca o papel da antropologia na promo\u00e7\u00e3o do autorreconhecimento \u00e9tnico-racial e na forma\u00e7\u00e3o de l\u00edderes que sirvam como modelos para outros profissionais negros.<\/span><\/p><p><span style=\"font-weight: 400\">Dessa forma, enquanto o Brasil enfrenta desafios persistentes em termos de inclus\u00e3o racial, a Kyvo demonstra que a inova\u00e7\u00e3o, aliada \u00e0 antropologia e ao compromisso com a diversidade, pode ser uma for\u00e7a transformadora na constru\u00e7\u00e3o de um ambiente de trabalho mais equitativo e representativo.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Os dados do Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE) referentes a 2021 revelam uma disparidade alarmante no cen\u00e1rio profissional do Brasil. Apesar de os pretos e pardos representarem a maioria dos trabalhadores, totalizando 53,8%, sua presen\u00e7a em cargos de lideran\u00e7a \u00e9 substancialmente inferior, alcan\u00e7ando apenas 29,5%. Em contrapartida, os brancos, correspondentes a 45,2% da [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":33468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-33458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","cat-111-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Combina\u00e7\u00e3o entre inova\u00e7\u00e3o e antropologia nos neg\u00f3cios.<\/title>\n<meta name=\"description\" content=\"M\u00eas da Consci\u00eancia Negra convida \u00e0 reflex\u00e3o sobre necess\u00e1rias a\u00e7\u00f5es afirmativas no ambiente de neg\u00f3cios do Pa\u00eds\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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