{"id":33434,"date":"2023-11-28T16:52:53","date_gmt":"2023-11-28T16:52:53","guid":{"rendered":"https:\/\/kyvo.global\/br\/?p=33434"},"modified":"2023-11-30T22:47:22","modified_gmt":"2023-11-30T22:47:22","slug":"a-reinvencao-do-negocio-e-o-design-estrategico","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/insights\/a-reinvencao-do-negocio-e-o-design-estrategico","title":{"rendered":"A reinven\u00e7\u00e3o do neg\u00f3cio e o Design Estrat\u00e9gico"},"content":{"rendered":"\t\t
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No cora\u00e7\u00e3o do din\u00e2mico ecossistema de neg\u00f3cios do Brasil, a inova\u00e7\u00e3o floresce, alimentada pela colabora\u00e7\u00e3o sin\u00e9rgica entre corpora\u00e7\u00f5es, aceleradores, incubadoras e outros agentes do mercado. Segundo o relat\u00f3rio do <\/span>Open Innovation 2023<\/span><\/a>, um marco impressionante foi alcan\u00e7ado: 116 corpora\u00e7\u00f5es brasileiras est\u00e3o agora investindo ativamente em startups nacionais. Esse cen\u00e1rio n\u00e3o apenas destaca a tend\u00eancia de colabora\u00e7\u00e3o, mas tamb\u00e9m sinaliza um amadurecimento significativo nas cadeias produtivas do Pa\u00eds.<\/span><\/p>

Entre esses agentes inovadores, a Kyvo se destaca. Localizada no epicentro da inova\u00e7\u00e3o, a Kyvo se dedica a acompanhar as tend\u00eancias mais recentes em tecnologias emergentes, novos modelos de trabalho e pr\u00e1ticas ESG, com um foco especial na inclus\u00e3o. Um exemplo \u00e9 o programa “<\/span>Dagb\u00e1 – L\u00edderes do Futuro<\/span><\/a>“, uma iniciativa desenvolvida para a Ambev que busca equilibrar a linha de comando da empresa, promovendo trilhas de autonomia profissional e pessoal para desenvolver a carreira de colaboradores negros.<\/span><\/p>

A inova\u00e7\u00e3o, contudo, exige uma base s\u00f3lida para florescer. \u00c9 aqui que o Design Estrat\u00e9gico entra em cena. Inspirado no “Mapping Innovation” de Greg Satell, esse m\u00e9todo mapeia as ondas de mudan\u00e7a em diversas \u00e1reas dentro das organiza\u00e7\u00f5es, criando um plano estrat\u00e9gico e t\u00e1tico personalizado. Com esse enfoque, o Design Estrat\u00e9gico na Kyvo alcan\u00e7ou resultados inovadores, compreendendo as necessidades espec\u00edficas de cada empresa e criando um plano de projetos baseado no framework 3 Horizontes de Inova\u00e7\u00e3o e Crescimento.<\/span><\/p>

A integra\u00e7\u00e3o entre o design estrat\u00e9gico e os 3 horizontes da inova\u00e7\u00e3o ajuda a iluminar a complexa teia de rela\u00e7\u00f5es entre pessoas, organiza\u00e7\u00f5es e coisas, fornecendo uma vis\u00e3o hol\u00edstica. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Design Estrat\u00e9gico para Inova\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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O <\/span>design estrat\u00e9gico<\/span><\/a> \u00e9 a aplica\u00e7\u00e3o de princ\u00edpios de design para aumentar a inova\u00e7\u00e3o e competitividade de uma organiza\u00e7\u00e3o. Baseia-se na an\u00e1lise de tend\u00eancias e dados para fundamentar decis\u00f5es em fatos, n\u00e3o apenas em intui\u00e7\u00e3o. Este m\u00e9todo redefine a abordagem aos problemas, identifica oportunidades de a\u00e7\u00e3o e ajuda a fornecer solu\u00e7\u00f5es mais completas e resilientes\u200b\u200b.<\/span><\/p>

Na Kyvo redesenhamos o Design Estrat\u00e9gico para expandir a pr\u00e1tica do design al\u00e9m dos assuntos culturais, focando no desenvolvimento de compet\u00eancias e mentalidades voltados para a inova\u00e7\u00e3o e ajudando as empresas a enfrentar os desafios de um mundo em r\u00e1pida transforma\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Desvendando os 3 Horizontes de Inova\u00e7\u00e3o\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os 3 Horizontes de Inova\u00e7\u00e3o \u00e9 um <\/span>framework estrat\u00e9gico desenvolvido por Bill Sharpe<\/span><\/a> para mapear ondas sobrepostas de inova\u00e7\u00e3o tecnol\u00f3gica. Este modelo conceitual \u00e9 \u00fatil para pensar em suposi\u00e7\u00f5es atuais, mudan\u00e7as emergentes e futuros poss\u00edveis\u200b<\/span><\/p>

  1. Horizonte 1<\/strong> – Manuten\u00e7\u00e3o dos principais neg\u00f3cios: No Horizonte 1, as empresas focam na otimiza\u00e7\u00e3o e melhoria cont\u00ednua dos processos e produtos atuais. Este horizonte \u00e9 essencial para sustentar a sa\u00fade financeira imediata da empresa. As atividades podem incluir a melhoria da experi\u00eancia do usu\u00e1rio em plataformas digitais, execu\u00e7\u00e3o de campanhas de marketing para aumentar a visibilidade e atra\u00e7\u00e3o do produto, e otimiza\u00e7\u00e3o de processos para aumentar a efici\u00eancia e reduzir custos. A gest\u00e3o de produtos neste horizonte \u00e9 caracterizada pela baixa incerteza e risco, mas requer aten\u00e7\u00e3o constante para manter a competitividade e satisfa\u00e7\u00e3o do cliente.<\/span><\/span><\/span>

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  2. Horizonte 2<\/strong> – Cultivando neg\u00f3cios emergentes: Aqui, a empresa explora novas oportunidades que se estendem al\u00e9m de seu n\u00facleo de neg\u00f3cios. O Horizonte 2 \u00e9 caracterizado por um n\u00edvel moderado de risco e incerteza, com foco na inova\u00e7\u00e3o e no crescimento. As atividades incluem a explora\u00e7\u00e3o de novos mercados ou segmentos, desenvolvimento de novas linhas de produtos e servi\u00e7os, e a implementa\u00e7\u00e3o de estrat\u00e9gias de expans\u00e3o geogr\u00e1fica. Este horizonte requer uma mentalidade empreendedora, com \u00eanfase na experimenta\u00e7\u00e3o, testes, e adapta\u00e7\u00e3o r\u00e1pida \u00e0s mudan\u00e7as do mercado. Produtos e servi\u00e7os em desenvolvimento neste horizonte podem ainda n\u00e3o ser completamente validados, mas t\u00eam o potencial de se tornar os principais motores de crescimento no futuro.<\/span><\/span><\/span>

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  3. Horizonte 3<\/strong> – Criando neg\u00f3cios genuinamente novos: O foco do Horizonte 3 \u00e9 a inova\u00e7\u00e3o disruptiva e a cria\u00e7\u00e3o de novos paradigmas de neg\u00f3cios. Este horizonte envolve um alto grau de risco e incerteza, mas oferece o potencial para recompensas significativas. As atividades podem incluir o desenvolvimento de novas tecnologias, explora\u00e7\u00e3o de modelos de neg\u00f3cios inovadores, e a realiza\u00e7\u00e3o de pesquisa e desenvolvimento extensivo. Esta abordagem \u00e9 orientada para o futuro e requer uma vis\u00e3o de longo prazo, com investimentos em ideias que podem inicialmente parecer especulativas ou n\u00e3o lucrativas.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Fonte: Three Horizons Framework - a quick introduction<\/a><\/pre>
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    Aplica\u00e7\u00e3o Pr\u00e1tica da Regra 70\/20\/10 \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Para implementar eficazmente este framework, as empresas devem alocar seus recursos e esfor\u00e7os de acordo com a regra 70\/20\/10. Isso implica investir a maior parte dos recursos (70%) na manuten\u00e7\u00e3o e melhoria dos neg\u00f3cios existentes (Horizonte 1), uma parte significativa (20%) na explora\u00e7\u00e3o de oportunidades emergentes (Horizonte 2), e uma fra\u00e7\u00e3o menor (10%) na inova\u00e7\u00e3o disruptiva e na explora\u00e7\u00e3o de novos territ\u00f3rios de neg\u00f3cios (Horizonte 3). Esta abordagem equilibrada permite \u00e0s empresas manter a estabilidade atual enquanto investem no crescimento futuro e na inova\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Conclus\u00e3o <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Esses horizontes articulam a inova\u00e7\u00e3o, ajudando na proje\u00e7\u00e3o de planos futuros e na integra\u00e7\u00e3o da inova\u00e7\u00e3o no plano estrat\u00e9gico das empresas. Um exemplo not\u00e1vel dessa abordagem \u00e9 a Unifique, de Santa Catarina, que ap\u00f3s 26 anos de opera\u00e7\u00e3o, investiu em inova\u00e7\u00e3o e design estrat\u00e9gico por <\/span>meio de uma parceria com a Kyvo<\/span><\/a>. Um dos recentes resultados foi o lan\u00e7amento de um CVC com a Bossa Investimento.<\/span><\/p>
    Na Kyvo, nossa miss\u00e3o \u00e9 explorar o vasto territ\u00f3rio da inova\u00e7\u00e3o, guiados pelo design estrat\u00e9gico e pelo framework dos 3 Horizontes de Inova\u00e7\u00e3o. Estamos comprometidos em criar um futuro empresarial que seja din\u00e2mico, criativo e humanizado, com a inova\u00e7\u00e3o aberta servindo como nossa b\u00fassola, orientando-nos pelos desafios e oportunidades emergentes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
    No cora\u00e7\u00e3o do din\u00e2mico ecossistema de neg\u00f3cios do Brasil, a inova\u00e7\u00e3o floresce, alimentada pela colabora\u00e7\u00e3o sin\u00e9rgica entre corpora\u00e7\u00f5es, aceleradores, incubadoras e outros agentes do mercado. Segundo o relat\u00f3rio do Open Innovation 2023, um marco impressionante foi alcan\u00e7ado: 116 corpora\u00e7\u00f5es brasileiras est\u00e3o agora investindo ativamente em startups nacionais. Esse cen\u00e1rio n\u00e3o apenas destaca a tend\u00eancia de […]<\/p>\n","protected":false},"author":25,"featured_media":33456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-33434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","cat-111-id"],"acf":[],"yoast_head":"\nA reinven\u00e7\u00e3o do neg\u00f3cio e o Design Estrat\u00e9gico - Kyvo Design-Driven Innovation Brasil<\/title>\n<meta name=\"description\" content=\"A reinven\u00e7\u00e3o do neg\u00f3cio e o Design Estrat\u00e9gico para novos modelos de trabalho e pr\u00e1ticas ESG, com um foco especial na inclus\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kyvo.global\/br\/insights\/a-reinvencao-do-negocio-e-o-design-estrategico\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A reinven\u00e7\u00e3o do neg\u00f3cio e o Design Estrat\u00e9gico\" \/>\n<meta property=\"og:description\" content=\"Como a an\u00e1lise de tend\u00eancias e dados \u00e9 fundamental para a tomada de decis\u00e3o, definindo a abordagem aos problemas e identificando oportunidades de acordos comerciais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kyvo.global\/br\/insights\/a-reinvencao-do-negocio-e-o-design-estrategico\" \/>\n<meta property=\"og:site_name\" content=\"Kyvo Design-Driven Innovation Brasil\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/kyvoinnovation\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-28T16:52:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T22:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2023\/11\/Component-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"KYVO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kyvoinnovation\" \/>\n<meta name=\"twitter:site\" content=\"@kyvoinnovation\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"KYVO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kyvo.global\\\/br\\\/insights\\\/a-reinvencao-do-negocio-e-o-design-estrategico#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kyvo.global\\\/br\\\/insights\\\/a-reinvencao-do-negocio-e-o-design-estrategico\"},\"author\":{\"name\":\"KYVO\",\"@id\":\"https:\\\/\\\/kyvo.global\\\/br\\\/#\\\/schema\\\/person\\\/d9a27b515f807b61f33d7fdf83a1ecea\"},\"headline\":\"A reinven\u00e7\u00e3o do neg\u00f3cio e o Design Estrat\u00e9gico\",\"datePublished\":\"2023-11-28T16:52:53+00:00\",\"dateModified\":\"2023-11-30T22:47:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kyvo.global\\\/br\\\/insights\\\/a-reinvencao-do-negocio-e-o-design-estrategico\"},\"wordCount\":1020,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kyvo.global\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kyvo.global\\\/br\\\/insights\\\/a-reinvencao-do-negocio-e-o-design-estrategico#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kyvo.global\\\/assets\\\/uploads\\\/sites\\\/3\\\/2023\\\/11\\\/Component-2.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kyvo.global\\\/br\\\/insights\\\/a-reinvencao-do-negocio-e-o-design-estrategico#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kyvo.global\\\/br\\\/insights\\\/a-reinvencao-do-negocio-e-o-design-estrategico\",\"url\":\"https:\\\/\\\/kyvo.global\\\/br\\\/insights\\\/a-reinvencao-do-negocio-e-o-design-estrategico\",\"name\":\"A reinven\u00e7\u00e3o do neg\u00f3cio e o Design Estrat\u00e9gico - 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