{"id":31571,"date":"2018-03-13T12:09:21","date_gmt":"2018-03-13T12:09:21","guid":{"rendered":"https:\/\/kyvo.global\/br\/?p=31571"},"modified":"2018-06-04T01:34:09","modified_gmt":"2018-06-04T01:34:09","slug":"realidades-virtual-e-aumentada-um-caminho-sem-volta","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/insights\/realidades-virtual-e-aumentada-um-caminho-sem-volta","title":{"rendered":"Realidades Virtual e Aumentada: um caminho sem volta"},"content":{"rendered":"<div class=\"textos nopadding\">\n<p>Nesses dias de SXSW, n\u00e3o \u00e9 exagero dizer que Austin tem a maior concentra\u00e7\u00e3o de \u00f3culos de realidade virtual do mundo. Assim como tamb\u00e9m n\u00e3o o era se fal\u00e1ssemos o mesmo sobre Lisboa no fim do ano passado, durante o WebSummit. Em qualquer um dos dois festivais de inova\u00e7\u00e3o, as aplica\u00e7\u00f5es com realidade virtual partem tanto de pequenos empreendedores como tamb\u00e9m de grandes empresas. Resumindo: essa onda j\u00e1 chegou.<\/p>\n<p>Alguns exemplos que explicitam essa percep\u00e7\u00e3o. O lan\u00e7amento de Steven Spilberg, o Ready Player One, \u00e9 baseado em realidade virtual e coloca a tecnologia no centro de uma vis\u00e3o de futuro pr\u00f3ximo. Mas a\u00ed voc\u00ea vai ver na pr\u00e1tica e a ind\u00fastria automobil\u00edstica, com expoentes como BMW, Mercedes-Benz, Fiat, entre outros, utilizando a realidade virtual para testar melhorias da experi\u00eancia do consumidor.<\/p>\n<p>A realidade aumentada \u00e9 mais uma onda consolidada no SXSW. Esta, mais pr\u00f3xima do cotidiano das pessoas. E neste sentido impressiona como o Whole Foods tem trabalhado o conceito para transformar a jornada de seus clientes. Ou ent\u00e3o como a revolu\u00e7\u00e3o causada pela Ant Financial, bra\u00e7o financeiro do grupo Alibaba, est\u00e1 fazendo nos meios de pagamento nas cidades chinesas.<\/p>\n<p>Qualquer empresa ligada a bens de consumo, varejo, moda, entretenimento, games, turismo (a lista \u00e9 extensa!), que n\u00e3o estiver atenta a isso, pode perder uma oportunidade t\u00e3o preciosa como foi o in\u00edcio da transforma\u00e7\u00e3o digital, impulsionada sobretudo pelo lan\u00e7amento do IPhone e consequente desenvolvimento maci\u00e7o dos smartphones. Ali\u00e1s, s\u00e3o esses mesmos smartphones, agora j\u00e1 mais aptos a trabalhar com a realidade aumentada, que ser\u00e3o os grandes precursores dessa revolu\u00e7\u00e3o.<\/p>\n<p>A quest\u00e3o que fica \u00e9: sua empresa vai assumir o risco de estar ao lado de quem aposta nessa onda ou vai assumir o risco de ficar de fora?<\/p>\n<\/div>\n<p>Artigo publicado no <em><strong><a href=\"http:\/\/sxsw.meioemensagem.com.br\/noticias2018\/2018\/03\/13\/realidades-virtual-e-aumentada-um-caminho-sem-volta\/\">Meio &amp; Mensagem<\/a><\/strong><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nesses dias de SXSW, n\u00e3o \u00e9 exagero dizer que Austin tem a maior concentra\u00e7\u00e3o de \u00f3culos de realidade virtual do mundo. Assim como tamb\u00e9m n\u00e3o o era se fal\u00e1ssemos o mesmo sobre Lisboa no fim do ano passado, durante o WebSummit. Em qualquer um dos dois festivais de inova\u00e7\u00e3o, as aplica\u00e7\u00f5es com realidade virtual partem [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[126,125,25,26,123,122,124,90],"class_list":["post-31571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-ant-financial","tag-ar","tag-inovacao","tag-kyvo","tag-realidade-aumentada","tag-realidade-virtual","tag-vr","tag-wearekyvo","cat-111-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Realidades Virtual e Aumentada: um caminho sem volta - Kyvo Design-Driven Innovation Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kyvo.global\/br\/insights\/realidades-virtual-e-aumentada-um-caminho-sem-volta\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realidades Virtual e Aumentada: um caminho sem volta - Kyvo Design-Driven Innovation Brasil\" \/>\n<meta property=\"og:description\" content=\"Nesses dias de SXSW, n\u00e3o \u00e9 exagero dizer que Austin tem a maior concentra\u00e7\u00e3o de \u00f3culos de realidade virtual do mundo. Assim como tamb\u00e9m n\u00e3o o era se fal\u00e1ssemos o mesmo sobre Lisboa no fim do ano passado, durante o WebSummit. 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