{"id":30907,"date":"2017-12-13T10:19:02","date_gmt":"2017-12-13T10:19:02","guid":{"rendered":"http:\/\/kyvo.com.br\/?p=30907"},"modified":"2018-02-07T17:09:20","modified_gmt":"2018-02-07T17:09:20","slug":"busca-por-inovacao-e-o-crescimento-dos-coworkings","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/insights\/busca-por-inovacao-e-o-crescimento-dos-coworkings","title":{"rendered":"A busca por inova\u00e7\u00e3o e o crescimento dos coworkings"},"content":{"rendered":"<div>Um espa\u00e7o para pequenos empreendedores ou trabalhadores aut\u00f4nomos que buscam a estrutura de um escrit\u00f3rio bem equipado ao mesmo tempo em que reduzem seus custos estruturais. Esta seria uma boa defini\u00e7\u00e3o para explicar o conceito de coworking at\u00e9 um ano e pouco atr\u00e1s. N\u00e3o mais. Hoje, nesses espa\u00e7os \u00e9 cada vez mais comum a presen\u00e7a de equipes de grandes empresas trabalhando em conjunto com pequenos times de startups.<\/div>\n<div><\/div>\n<div>A explica\u00e7\u00e3o dessa mudan\u00e7a passa pela necessidade de as empresas estarem mais perto das startups, atualmente uma importante fonte de inova\u00e7\u00e3o para o mercado. E tamb\u00e9m por ela incentivar din\u00e2micas mais criativas em departamentos corporativos n\u00e3o t\u00e3o habituados a este tipo de abordagem em seus processos, geralmente os mais tradicionais. Nos coworkings, o fracasso de uma ideia \u00e9 bem aceito, at\u00e9 cultuado, como acontece no Vale do Sil\u00edcio. <a href=\"http:\/\/kyvo.com.br\/blog\/programas-de-aceleracao-de-grandes-empresas-cinco-razoes-para-apostar\/\"><em><strong>Com isso, a aposta de uma empresa em um poss\u00edvel bom neg\u00f3cio ainda em est\u00e1gio inicial<\/strong><\/em><\/a>, ou o desenvolvimento de um servi\u00e7o\/solu\u00e7\u00e3o que ela acredita n\u00e3o ter o tamanho necess\u00e1rio para incorporar \u00e0 sua estrutura, tornam-se mais leves para os gestores da empresa. Resumindo, a experimenta\u00e7\u00e3o \u00e9 bem-vinda.<\/div>\n<div><\/div>\n<div>H\u00e1 ainda uma quest\u00e3o geracional. Em um mundo em que a efic\u00e1cia do ambiente de trabalho \u00e9 bastante questionada, os coworkings surgem como alternativa. Em geral, quem trabalha neles exalta a diversidade do ambiente, com pessoas de diferentes \u00e1reas e empresas dividindo o mesmo espa\u00e7o. N\u00e3o \u00e9 \u00e0 toa, nos coworkings tudo \u00e9 pensado para proporcionar o compartilhamento de ideias e relacionamento das empresas. Muito neg\u00f3cio \u00e9 feito nos corredores, muita troca de cart\u00f5es. Regras de compartilhamento, que valem para as salas de reuni\u00e3o e tamb\u00e9m para o caf\u00e9 e mesas de refei\u00e7\u00e3o divididos entre todos, tamb\u00e9m corroboram para um comportamento mais solid\u00e1rio entre as pessoas.<\/div>\n<div><\/div>\n<div><strong><em><a href=\"http:\/\/kyvo.com.br\/blog\/startups-e-service-design-como-grandes-empresas-evitam-ser-uberizadas\/\">Muitas empresas no Brasil j\u00e1 entenderam o recado<\/a><\/em><\/strong>. Listo algumas s\u00f3 para dimensionar o tema: Visa, EDP Brasil, Bradesco, Ita\u00fa, Telef\u00f4nica, Porto Seguro&#8230;<\/div>\n<div><\/div>\n<div>Na outra ponta, a movimenta\u00e7\u00e3o na estrutura\u00e7\u00e3o de novos coworkings \u00e9 intensa. Sobretudo em S\u00e3o Paulo, o grande centro corporativo da Am\u00e9rica Latina, e que naturalmente concentra a maior parte dos espa\u00e7os em funcionamento no pa\u00eds. Em mar\u00e7o deste ano, a startup de coworking We Work, fundada em 2010 nos Estados Unidos e hoje avaliada em US$ 20 bilh\u00f5es, anunciou o in\u00edcio de suas opera\u00e7\u00f5es no Brasil. J\u00e1 conta com quatro unidades em S\u00e3o Paulo e tr\u00eas no Rio de Janeiro. O CUBO, espa\u00e7o de coworking do Ita\u00fa e do fundo de venture capital Redpoint eventures na capital paulista, anunciou em agosto seu plano de expans\u00e3o. Vai quadruplicar sua capacidade, mudando-se para um pr\u00e9dio de 12 andares e com espa\u00e7o para abrigar at\u00e9 210 equipes de trabalho. Seu principal concorrente, o Bradesco, vai na mesma linha, com a inaugura\u00e7\u00e3o do Habitat. Um espa\u00e7o com 22 mil metros quadrados que se prop\u00f5e a fomentar a co-inova\u00e7\u00e3o. O Plug, tamb\u00e9m de S\u00e3o Paulo, j\u00e1 abriu uma unidade em Boston, nos Estados Unidos, em busca de empresas e pequenos empreendedores interessados em neg\u00f3cios no Brasil.<\/div>\n<div><\/div>\n<div>Para quem tem mais de 40 anos, o conceito do coworking nem sempre \u00e9 t\u00e3o claro. Mas imagine para um millenial que tem, naturalmente, uma concep\u00e7\u00e3o mais alternativa ao modelo de trabalho e que j\u00e1 nasceu com uma autonomia tecnol\u00f3gica maior que as demais gera\u00e7\u00f5es. Para ele, o escrit\u00f3rio tradicional n\u00e3o faz diferen\u00e7a, o drive de resultados que ele busca independe da mesa envidra\u00e7ada do chefe. E as empresas que n\u00e3o entenderem isso v\u00e3o sofrer. Pois, no fim, elas precisam estar com seus times e produtos atualizados para este perfil de cliente.<\/div>\n<div><\/div>\n<div>Artigo publicado no portal <strong><em><a href=\"https:\/\/conteudo.startse.com.br\/startups\/redacao\/busca-por-inovacao-e-o-crescimento-dos-coworkings\/\">Startse<\/a><\/em><\/strong>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A busca por inova\u00e7\u00e3o e o crescimento dos coworkings: Em um mundo em que a efic\u00e1cia do ambiente de trabalho \u00e9 bastante questionada, os coworkings surgem como alternativa<\/p>\n","protected":false},"author":5,"featured_media":30908,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-insights.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[91,92,25,26,93,94,95,96],"class_list":["post-30907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-coworking","tag-innovabra","tag-inovacao","tag-kyvo","tag-plug","tag-spaces","tag-transformacao-digital","tag-we-work","cat-111-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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