{"id":30510,"date":"2017-10-16T23:15:51","date_gmt":"2017-10-16T23:15:51","guid":{"rendered":"http:\/\/kyvo.com.br\/?p=30510"},"modified":"2018-02-07T17:11:23","modified_gmt":"2018-02-07T17:11:23","slug":"fintech-track-fala-sobre-ida-ao-vale-silicio-para-o-startupi","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/insights\/fintech-track-fala-sobre-ida-ao-vale-silicio-para-o-startupi","title":{"rendered":"Fintech do Track fala sobre ida ao Vale do Sil\u00edcio para o Startupi"},"content":{"rendered":"<p><strong>Pensar em internacionaliza\u00e7\u00e3o passa por uma imers\u00e3o no Vale do Sil\u00edcio<\/strong><\/p>\n<p><em>*Por Daniel Mendes<\/em><\/p>\n<p>Mapeamento de perfis de consumidores para pesquisas de mercado e a\u00e7\u00f5es de marketing, valida\u00e7\u00e3o de identidade para bancos e scores de cr\u00e9dito mais espec\u00edficos para reduzir casos de inadimpl\u00eancia. S\u00e3o todos exemplos de temas ligados \u00e0 estrutura\u00e7\u00e3o de dados e que rondam o dia a dia de governos, grandes empresas e pequenos empreendedores mundo afora.<\/p>\n<p>Por que n\u00e3o buscar uma solu\u00e7\u00e3o aplic\u00e1vel a diversos mercados de diferentes pa\u00edses, atendendo a empresas consolidadas ou em est\u00e1gio inicial? Esse foi o principal questionamento que tive durante uma incurs\u00e3o recente ao <strong><a href=\"http:\/\/kyvo.com.br\/noticias\/5-startups-sao-selecionadas-para-o-track-programa-de-aceleracao-da-visa\/\">Vale do Sil\u00edcio, parte do programa de acelera\u00e7\u00e3o da Visa<\/a><\/strong>, do qual a DATAHOLICS faz parte.<\/p>\n<p>Embarquei de S\u00e3o Paulo para S\u00e3o Francisco com a expectativa de trocar experi\u00eancias com startups e testar a percep\u00e7\u00e3o de investidores estrangeiros sobre as nossas solu\u00e7\u00f5es. Um movimento que, felizmente, e n\u00e3o s\u00f3 na nossa \u00e1rea, vem se tornando parte da rotina dos empreendedores brasileiros.<\/p>\n<p>Nas conversas com empreendedores e investidores como o Alessio Alion\u00e7o, fundador e CEO da Pipefy, empresa que atua no gerenciamento de processos corporativos, e Marcos Nader, vice-presidente da DocuSign, voltada \u00e0 certifica\u00e7\u00e3o digital, foi poss\u00edvel ajustar os planos de internacionaliza\u00e7\u00e3o. Ambos est\u00e3o baseados no Vale do Sil\u00edcio e contaram que de l\u00e1 conseguem atuar em diversos mercados, n\u00e3o apenas no americano. A cultura de inova\u00e7\u00e3o e empreendedorismo \u00e9 muito forte e esse ambiente incentiva a internacionaliza\u00e7\u00e3o das empresas ainda em est\u00e1gio inicial. Hoje a ferramenta da Pipefy \u00e9 utilizada por empresas de 140 pa\u00edses.<\/p>\n<p>No nosso caso, a experi\u00eancia ajudou a enxergar de forma mais clara que os mercados americano e europeu n\u00e3o precisam ser as primeiras op\u00e7\u00f5es para a DATAHOLICS, pois j\u00e1 s\u00e3o mercados bastante desenvolvidos em quest\u00f5es como credit scoring e possuem uma regula\u00e7\u00e3o complexa de acesso a dados n\u00e3o estruturados da web e redes sociais. E h\u00e1 mercados mais carentes em credit scoring em outros pa\u00edses da Am\u00e9rica Latina e da \u00c1sia, v\u00e1rios com diversas similaridades com o Brasil.<\/p>\n<p>Al\u00e9m disso, nos trouxe uma vis\u00e3o mais assertiva do mercado de identifica\u00e7\u00e3o de pessoas para antifraude e uso do Blockchain como certificador de identidades validadas pela plataforma. Por fim, fizemos contatos e conex\u00f5es que j\u00e1 se mostraram v\u00e1lidas para nos ajudar a crescer no mercado brasileiro.<\/p>\n<p><strong><a href=\"http:\/\/kyvo.com.br\/noticias\/programas-de-aceleracao-da-kyvo-e-gsvlabs-no-brasil-terao-estagio-no-google\/\">A intera\u00e7\u00e3o com profissionais, especificamente no Google Launchpad<\/a><\/strong>, e com empreendedores estrangeiros erradicados no Vale do Sil\u00edcio, foi outro ponto alto da temporada. V\u00e1rios nos alertaram para o fato de que a maioria dos investidores de l\u00e1 olham com mais aten\u00e7\u00e3o para neg\u00f3cios que tenham representa\u00e7\u00e3o e que possam se desenvolver no mercado deles. Isso obviamente n\u00e3o \u00e9 uma regra. Mas nos faz valorizar ainda mais a interlocu\u00e7\u00e3o com investidores do Brasil, Am\u00e9rica a Latina e \u00c1sia.<\/p>\n<p>De volta ao Brasil, temos incorporado todos esses feed backs ao nosso dia a dia. J\u00e1 com maior seguran\u00e7a do modelo de neg\u00f3cio e demanda dos nossos produtos, mas, principalmente, com a certeza de que pensar em uma escala internacional \u00e9 algo bem mais pr\u00f3ximo do que sempre imaginamos.<\/p>\n<p><em>*Daniel Mendes \u00e9 s\u00f3cio-fundador da Dataholics, startup do programa de acelera\u00e7\u00e3o Track, realizado pela Visa do Brasil em parceria com a Kyvo Design-driven Innovation<\/em><\/p>\n<p><em>Artigo originalmente publicado no <strong><a href=\"https:\/\/startupi.com.br\/2017\/10\/pensar-em-internacionalizacao-passa-por-uma-imersao-no-vale-do-silicio\/\">Portal Startupi<\/a><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fundador da Dataholics conta como foi o m\u00eas de imers\u00e3o que teve no Vale do Sil\u00edcio junto com a miss\u00e3o do Visa Track<\/p>\n","protected":false},"author":11,"featured_media":28353,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-insights.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[23,28,25,37,31,38,90],"class_list":["post-30510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-fintech","tag-gsvlabs","tag-inovacao","tag-track","tag-vale-do-silicio","tag-visa","tag-wearekyvo","cat-111-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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