{"id":29813,"date":"2017-03-03T09:52:37","date_gmt":"2017-03-03T09:52:37","guid":{"rendered":"http:\/\/kyvo.com.br\/?p=29813"},"modified":"2018-02-07T17:10:05","modified_gmt":"2018-02-07T17:10:05","slug":"fintech-no-brasil-o-despertar-gigante-e-grande-oportunidade","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/insights\/fintech-no-brasil-o-despertar-gigante-e-grande-oportunidade","title":{"rendered":"Fintech no Brasil: o despertar do gigante e a grande oportunidade"},"content":{"rendered":"<p>R$ 1 bilh\u00e3o em investimentos e cerca de 120 startups fintechs alavancadas nos \u00faltimos anos. Isoladamente, parecem n\u00fameros expressivos. Talvez at\u00e9 fossem se estiv\u00e9ssemos falando de dois ou tr\u00eas fundos de\u00a0<em>venture capital<\/em>\u00a0interessados no setor. Acontece que os n\u00fameros acima referidos, publicados na \u00faltima edi\u00e7\u00e3o do\u00a0<strong><a href=\"http:\/\/fintechlab.com.br\/wp-content\/uploads\/2017\/02\/Report_FintechLab_2017-1.pdf\">Radar Fintechlab 2016<\/a><\/strong>, tratam do universo das fintechs no Brasil, um dos mercados com grande potencial de crescimento na atualidade.<\/p>\n<p>Ok, o assunto \u00e9 relativamente novo e n\u00e3o se pode ignorar iniciativas como o Oi Warren e o Nubank, duas das principais vedetes do empreendedorismo nacional. Mas vale refletir sobre o desenvolvimento do tema fintech mundo afora. Uma pesquisa da KPMG mostra que no ano passado investimentos de US$ 7 bilh\u00f5es (d\u00f3lares!) foram feitos em fintechs s\u00f3 na \u00c1sia. Nos Estados Unidos, outros\u00a0<strong><a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/xx\/pdf\/2017\/02\/pulse-of-fintech-q4-2016.pdf\">US$ 12 bilh\u00f5es<\/a><\/strong>. Dito isso, e tamb\u00e9m para evitar o discurso t\u00edpico de quem enxerga sempre o copo meio vazio, questiono parceiros de neg\u00f3cios e amigos: que baita oportunidade, n\u00e3o?<\/p>\n<p>O Brasil re\u00fane caracter\u00edsticas muito favor\u00e1veis ao desenvolvimento das fintechs. Mais de\u00a0<a href=\"http:\/\/kyvo.com.br\/blog\/campus-party-2017-este-foi-o-ano-das-startups-de-fintech\/\"><strong>30% da popula\u00e7\u00e3o n\u00e3o \u00e9 bancarizada<\/strong><\/a>, o uso do smartphone est\u00e1 disseminado e nossos servi\u00e7os banc\u00e1rios, apesar de trabalharem com tecnologia de ponta, ainda podem facilitar muito a vida do cliente. De olho neste potencial \u00e9 que, segundo o Radar Fintechlab, 244 startups (este \u00e9 o total de startups fintechs mapeado no Brasil) est\u00e3o focadas em empreender na \u00e1rea. Um n\u00famero razo\u00e1vel, concordo, mas bem distante do que deveria ser.<\/p>\n<p>Em parceria com a Visa e a GSVlabs, do Vale do Sil\u00edcio, <a href=\"http:\/\/kyvo.com.br\/noticias\/visa-vai-acelerar-ate-5-fintechs-brasileiras-com-ajuda-da-gigante-gsvlabs\/\"><strong>n\u00f3s da Kyvo estamos selecionando cinco fintechs para o programa\u00a0Track de acelera\u00e7\u00e3o<\/strong><\/a>. Estamos atentos a empreendedores interessados em meios de pagamento, seguros, bancos, entre outros. O programa ter\u00e1 etapas no Brasil e no Vale do Sil\u00edcio, sempre com mentores de ponta, como o fundador do Easy Taxi, Tallis Gomes, ou Tito Gusm\u00e3o, criador do Warren. Queremos os melhores! Afinal, com milh\u00f5es de potenciais consumidores s\u00f3 esperando o melhor servi\u00e7o para atend\u00ea-los, n\u00e3o d\u00e1 para ser diferente.<\/p>\n<p>Artigo publicado no portal <a href=\"https:\/\/conteudo.startse.com.br\/mercado\/hiltonmenezes\/fintech-no-brasil-o-despertar-do-gigante-e-grande-oportunidade\/\"><em><strong>Startse<\/strong><\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R$ 1 bilh\u00e3o em investimentos e cerca de 120 startups fintechs alavancadas nos \u00faltimos anos.<\/p>\n","protected":false},"author":6,"featured_media":29814,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-insights.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[32,34,23,25,26,37,38],"class_list":["post-29813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-aceleracao","tag-bancarizacao","tag-fintech","tag-inovacao","tag-kyvo","tag-track","tag-visa","cat-111-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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