{"id":28327,"date":"2017-02-20T19:56:27","date_gmt":"2017-02-20T19:56:27","guid":{"rendered":"http:\/\/kyvo.com.br\/?p=28327"},"modified":"2018-02-07T17:12:23","modified_gmt":"2018-02-07T17:12:23","slug":"campus-party-2017-este-foi-o-ano-das-startups-de-fintech","status":"publish","type":"post","link":"https:\/\/kyvo.global\/br\/insights\/campus-party-2017-este-foi-o-ano-das-startups-de-fintech","title":{"rendered":"Campus Party 2017: este foi o ano das startups de fintech"},"content":{"rendered":"

A despeito de algumas cr\u00edticas sobre a qualidade da edi\u00e7\u00e3o da Campus Party deste ano, o tema da inova\u00e7\u00e3o no setor financeiro nunca foi t\u00e3o debatido no pa\u00eds quanto nos dias em que ocorreram o evento na capital paulista. Um reflexo das oportunidades que o mercado brasileiro oferece \u2013 mais de 30% da popula\u00e7\u00e3o adulta do pa\u00eds ainda n\u00e3o \u00e9 bancarizada ou ent\u00e3o n\u00e3o utiliza nenhum servi\u00e7o al\u00e9m do saque <\/a>\u2013 e tamb\u00e9m do maior interesse dos empreendedores pelas fintechs.<\/p>\n

Com exce\u00e7\u00e3o de gigantes como China e \u00cdndia, \u00e9 dif\u00edcil imaginar um mercado consumidor hoje no mundo com mais de 35 milh\u00f5es de adultos praticamente a deriva no sistema financeiro. Por outro lado, \u00e9 f\u00e1cil entender o crescimento acelerado do uso do celular para transa\u00e7\u00f5es financeiras, tend\u00eancia comprovada quando verificamos o sucesso de um banco como o Original.<\/p>\n

Por isso, para quem aposta no setor foi uma grande satisfa\u00e7\u00e3o ver a aten\u00e7\u00e3o dada pelos grandes bancos brasileiros e empresas de meios de pagamento \u00e0 Campus Party.<\/p>\n

O Banco do Brasil, institui\u00e7\u00e3o fundada h\u00e1 208 anos, se dizia entusiasmado com a forma\u00e7\u00e3o de startups junto a seus funcion\u00e1rios. O Ita\u00fa, principal banco do pa\u00eds, alardeava a estrutura de seu espa\u00e7o de fomento ao empreendedorismo de tecnologia, batizado de Cubo, enquanto o Bradesco divulgava seu fundo de investimentos em fintechs.<\/p>\n

N\u00f3s da Kyvo, em parceria com a GSVlabs<\/a><\/strong>, aproveitamos o evento para lan\u00e7ar o Track, programa de acelera\u00e7\u00e3o de fintechs da Visa<\/a><\/strong>, a maior empresa de meios de pagamento do mundo. Em um formato in\u00e9dito no mercado nacional, cada uma das cinco startups selecionadas, al\u00e9m do aporte de R$ 235 mil, receber\u00e1 treinamento, imers\u00f5es, mentorias e todo o suporte da GSVlabs em S\u00e3o Paulo e no Vale do Sil\u00edcio durante seis meses.<\/p>\n

Todos esses sinais, quando analisados em conjunto, mostram que o pr\u00f3ximo setor tradicional da economia mundial a ser realmente sacudido por uma inova\u00e7\u00e3o disruptiva deve ser mesmo o financeiro. E essa revolu\u00e7\u00e3o parece estar cada vez mais perto de acontecer.<\/p>\n

Artigo publicado originalmente no Portal\u00a0StartSe<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Segundo levantamento publicado pelo The New York Times, foram mais de US$ 125 bilh\u00f5es destinados a aquisi\u00e7\u00f5es de startups mundo afora.<\/p>\n","protected":false},"author":6,"featured_media":28328,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-insights.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[34,35,36,25,26,37,38],"class_list":["post-28327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-bancarizacao","tag-campus-party","tag-campus-party-2017","tag-inovacao","tag-kyvo","tag-track","tag-visa","cat-111-id"],"acf":[],"yoast_head":"\nCampus Party 2017: este foi o ano das startups de fintech - Kyvo Design-Driven Innovation Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kyvo.global\/br\/insights\/campus-party-2017-este-foi-o-ano-das-startups-de-fintech\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campus Party 2017: este foi o ano das startups de fintech - 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