{"id":36288,"date":"2025-07-25T02:28:04","date_gmt":"2025-07-25T02:28:04","guid":{"rendered":"https:\/\/kyvo.global\/br\/?page_id=36288"},"modified":"2025-09-10T22:01:39","modified_gmt":"2025-09-10T22:01:39","slug":"analise-pesquisa-sva-engajamento-resumo-executivo","status":"publish","type":"page","link":"https:\/\/kyvo.global\/br\/analise-pesquisa-sva-engajamento-resumo-executivo","title":{"rendered":"An\u00e1lise Pesquisa SVA Engajamento &#8211; Resumo Executivo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36288\" class=\"elementor elementor-36288\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-337c5c2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"337c5c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adc7bc8\" data-id=\"adc7bc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbe2ef5 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"fbe2ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/08\/logos-1024x469.png\" class=\"attachment-large size-large wp-image-36416\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/08\/logos-1024x469.png 1024w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/08\/logos-300x137.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/08\/logos-768x352.png 768w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/08\/logos.png 1421w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a318b elementor-widget elementor-widget-heading\" data-id=\"41a318b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESUMO EXECUTIVO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6414b96 elementor-widget elementor-widget-heading\" data-id=\"6414b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e1lise Pesquisa SVA Engajamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e88255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e88255\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-723f054\" data-id=\"723f054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d701c2b elementor-widget elementor-widget-text-editor\" data-id=\"d701c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>IN\u00cdCIO DO PROJETO:<\/strong> Dezembro de 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08a59ba\" data-id=\"08a59ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e169f47 elementor-widget elementor-widget-text-editor\" data-id=\"e169f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>FIM DO PROJETO:<\/strong> Julho de 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfabbb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4bfabbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ddab87a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddab87a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d35470c\" data-id=\"d35470c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37cacbf elementor-widget elementor-widget-image\" data-id=\"37cacbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"249\" height=\"249\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/Group-2.png\" class=\"attachment-full size-full wp-image-36440\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/Group-2.png 249w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/Group-2-150x150.png 150w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78b79c elementor-widget elementor-widget-heading\" data-id=\"c78b79c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual o problema?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edaf88f elementor-widget elementor-widget-text-editor\" data-id=\"edaf88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em m\u00e9dia, quase <strong>40% dos clientes que adquirem SVAs n\u00e3o finalizam o processo<\/strong> de vincula\u00e7\u00e3o das contas com os parceiros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0007358 elementor-widget elementor-widget-text-editor\" data-id=\"0007358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Isso faz com que n\u00e3o consigam usar o SVA adquirido com a Vivo e gera <b>frustra\u00e7\u00e3o<\/b>, <b>reclama\u00e7\u00f5es<\/b> no atendimento e, em alguns casos, <b>cancelamento<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50b5f9 elementor-widget elementor-widget-button\" data-id=\"d50b5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/telefonicacorp.sharepoint.com\/sites\/UXResearchTeam.TMBNL\/Shared%20Documents\/Forms\/AllItems.aspx?id=%2Fsites%2FUXResearchTeam%2ETMBNL%2FShared%20Documents%2FUX%20Research%2FPesquisas%202025%2FSVAs%2FSDs%20-%20engajamento%20e%20ativa\u00e7\u00e3o%2FLANDING%20PAGE%2FContexto%20-%20SVA%20Engajamento%2Epdf&#038;parent=%2Fsites%2FUXResearchTeam%2ETMBNL%2FShared%20Documents%2FUX%20Research%2FPesquisas%202025%2FSVAs%2FSDs%20-%20engajamento%20e%20ativa\u00e7\u00e3o%2FLANDING%20PAGE&#038;p=true&#038;ga=1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contexto Detalhado<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de79b00\" data-id=\"de79b00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b21870d elementor-widget elementor-widget-image\" data-id=\"b21870d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"449\" height=\"353\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/07\/streamings.png\" class=\"attachment-large size-large wp-image-36292\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/07\/streamings.png 449w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/07\/streamings-300x236.png 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812a795 elementor-widget elementor-widget-heading\" data-id=\"812a795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O foco da pesquisa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4287a0 elementor-widget elementor-widget-text-editor\" data-id=\"a4287a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A pesquisa focou nos streamings mais adquiridos e buscou<b> entender os motivos<\/b> dessa n\u00e3o ativa\u00e7\u00e3o e <b>encontrar oportunidades<\/b> nos contextos de uso para <b>reverter esse quadro<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b195797 elementor-widget elementor-widget-button\" data-id=\"b195797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/telefonicacorp.sharepoint.com\/sites\/UXResearchTeam.TMBNL\/Shared%20Documents\/Forms\/AllItems.aspx?id=%2Fsites%2FUXResearchTeam%2ETMBNL%2FShared%20Documents%2FUX%20Research%2FPesquisas%202025%2FSVAs%2FSDs%20-%20engajamento%20e%20ativa\u00e7\u00e3o%2FLANDING%20PAGE%2FMetodologia%20-%20SVA%20Engajamento%2Epdf&#038;parent=%2Fsites%2FUXResearchTeam%2ETMBNL%2FShared%20Documents%2FUX%20Research%2FPesquisas%202025%2FSVAs%2FSDs%20-%20engajamento%20e%20ativa\u00e7\u00e3o%2FLANDING%20PAGE&#038;p=true&#038;ga=1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver Metodologia<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fe1c8 elementor-widget elementor-widget-heading\" data-id=\"28fe1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-feec3ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"feec3ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16c1460\" data-id=\"16c1460\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e62087 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"7e62087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">entrevistados<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"23\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2dee151\" data-id=\"2dee151\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20d187a elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"20d187a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">registros de voz do cliente de 2025 analisados<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"969\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06c4dc0\" data-id=\"06c4dc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de106df elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"de106df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">respostas ao question\u00e1rio quantitativo<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"2820\" data-from-value=\"0\" data-delimiter=\".\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2af21ed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2af21ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0780336\" data-id=\"0780336\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe2a7f elementor-widget elementor-widget-heading\" data-id=\"afe2a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descobertas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17490cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17490cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8a5b5b\" data-id=\"d8a5b5b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b640c73 elementor-widget elementor-widget-image\" data-id=\"b640c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"339\" height=\"320\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image.png\" class=\"attachment-large size-large wp-image-36458\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image.png 339w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-300x283.png 300w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df93f3a elementor-widget elementor-widget-heading\" data-id=\"df93f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SVAs s\u00e3o vistos como \nbenef\u00edcio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fadb0 elementor-widget elementor-widget-text-editor\" data-id=\"01fadb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vivo \u00e9 percebida como <b>telefone e internet<\/b>, por isso SVAs s\u00e3o percebidos por muitos clientes como benef\u00edcios. Baixa tend\u00eancia a trocar de operadora por causa de SVA, no entanto, m\u00e1s experi\u00eancias de ativa\u00e7\u00e3o alteram at\u00e9 mesmo a percep\u00e7\u00e3o de valor da Vivo como um todo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8593310\" data-id=\"8593310\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac3921 elementor-widget elementor-widget-image\" data-id=\"7ac3921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"320\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-1.png\" class=\"attachment-large size-large wp-image-36441\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-1.png 321w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-1-300x300.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-1-150x150.png 150w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538a175 elementor-widget elementor-widget-heading\" data-id=\"538a175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Limbo do Acesso ao SVA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb6fda elementor-widget elementor-widget-text-editor\" data-id=\"fbb6fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP247240815 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP247240815 BCX0\">Alguns clientes entram numa esp\u00e9cie <\/span><\/span><span class=\"TextRun SCXP247240815 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP247240815 BCX0\">de \u201climbo\u201d, por n\u00e3o conseguirem <\/span><\/span><span class=\"TextRun SCXP247240815 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP247240815 BCX0\">entender \u201cde quem \u00e9 a culpa\u201d por n\u00e3o <\/span><\/span><span class=\"TextRun SCXP247240815 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP247240815 BCX0\">acessarem o SVA contratado.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab16a26 eael-tooltip-align-center eael-tooltip-align-mobile-center eael-tooltip-text-align-center eael-tooltip-text-align-left elementor-widget elementor-widget-eael-tooltip\" data-id=\"ab16a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-tooltip.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"eael-tooltip\">\n\t\t\t\t\t<span class=\"eael-tooltip-content\" tabindex=\"0\" aria-describedby=\"tooltip-text-ab16a26\"><p style=\"text-align: center\">Ver Insight 1<\/p><\/span>\n  \t\t\t<span id=\"tooltip-text-ab16a26\" class=\"eael-tooltip-text eael-tooltip-top\" role=\"tooltip\"><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-36451\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-14.png\" alt=\"\" width=\"75\" height=\"75\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-14.png 320w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-14-300x300.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-14-150x150.png 150w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/p><p><span class=\"TextRun SCXP115240798 BCX0\"><span class=\"NormalTextRun SCXP115240798 BCX0\">O momento entre a finaliza\u00e7\u00e3o da <\/span><\/span><span class=\"TextRun SCXP115240798 BCX0\"><span class=\"NormalTextRun SCXP115240798 BCX0\">compra e o surgimento do \u00edcone para <\/span><\/span><span class=\"TextRun SCXP115240798 BCX0\"><span class=\"NormalTextRun SCXP115240798 BCX0\">ativar o SVA \u00e9 cr\u00edtico: nem sempre <\/span><\/span><span class=\"TextRun SCXP115240798 BCX0\"><span class=\"NormalTextRun SCXP115240798 BCX0\">aparece de imediato, gerando d\u00favidas <\/span><\/span><span class=\"TextRun SCXP115240798 BCX0\"><span class=\"NormalTextRun SCXP115240798 BCX0\">sobre a assinatura.<\/span><\/span><\/p><p><span class=\"EOP SCXP115240798 BCX0\">\u200b<\/span><\/p><\/span>\n  \t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1aa4e eael-tooltip-align-center eael-tooltip-align-mobile-center eael-tooltip-text-align-center eael-tooltip-text-align-left elementor-widget elementor-widget-eael-tooltip\" data-id=\"8d1aa4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-tooltip.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"eael-tooltip\">\n\t\t\t\t\t<span class=\"eael-tooltip-content\" tabindex=\"0\" aria-describedby=\"tooltip-text-8d1aa4e\"><p style=\"text-align: center\">Ver Insight 2<\/p><\/span>\n  \t\t\t<span id=\"tooltip-text-8d1aa4e\" class=\"eael-tooltip-text eael-tooltip-top\" role=\"tooltip\"><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-36452\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-15.png\" alt=\"\" width=\"95\" height=\"95\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-15.png 320w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-15-300x300.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-15-150x150.png 150w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><\/p><p style=\"text-align: left\">A rastreabilidade da jornada de vincula\u00e7\u00e3o \u00e9 vital para que se possa atuar estrategicamente:<\/p><ul><li style=\"text-align: left\">Oferece transpar\u00eancia para os clientes, que podem retomar o processo ou consultar o status sem se sentirem perdidos no app<\/li><li style=\"text-align: left\">Saber em que momento ocorre a quebra pode fazer toda a diferen\u00e7a na hora de priorizar corre\u00e7\u00e3o de bugs e melhorias no app<\/li><\/ul><p><span class=\"EOP SCXP115240798 BCX0\"><span class=\"EOP SCXP248921196 BCX0\">\u200b<\/span>\u200b<\/span><\/p><\/span>\n  \t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0053294\" data-id=\"0053294\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-054890f elementor-widget elementor-widget-image\" data-id=\"054890f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"370\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-2.png\" class=\"attachment-large size-large wp-image-36442\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-2.png 321w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-2-260x300.png 260w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0defee1 elementor-widget elementor-widget-heading\" data-id=\"0defee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Motiva\u00e7\u00e3o financeira e pessoal\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aead7 elementor-widget elementor-widget-text-editor\" data-id=\"b0aead7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun\">Sobre motiva\u00e7\u00e3o em assinar, o fator <\/span><\/span><span class=\"TextRun\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun\">financeiro (promo\u00e7\u00f5es, b\u00f4nus) vem em <\/span><\/span><span class=\"TextRun\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun\">primeiro lugar, e momento de vida <\/span><\/span><span class=\"TextRun\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun\">(mudan\u00e7a de trabalho, filhos&#8230;) pesa <\/span><\/span><span class=\"TextRun\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun\">mais do que alguma prefer\u00eancia por <\/span><\/span><span class=\"TextRun\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun\">s\u00e9rie espec\u00edfica.<\/span><\/span><span class=\"EOP\">\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41e9243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41e9243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-082bafc\" data-id=\"082bafc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510b523 elementor-widget elementor-widget-image\" data-id=\"510b523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-3.png\" title=\"image (3)\" alt=\"image (3)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95267b9 elementor-widget elementor-widget-heading\" data-id=\"95267b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compartilhamento Freia Ativa\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f29b5b elementor-widget elementor-widget-text-editor\" data-id=\"1f29b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP216373439 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216373439 BCX0\">Pessoas que moram na mesma casa <\/span><\/span><span class=\"TextRun SCXP216373439 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216373439 BCX0\">costumam compartilhar contas de <\/span><\/span><span class=\"TextRun SCXP216373439 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216373439 BCX0\">streamings, por isso podem retroceder <\/span><\/span><span class=\"TextRun SCXP216373439 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216373439 BCX0\">na ativa\u00e7\u00e3o se acharem que algum de <\/span><\/span><span class=\"TextRun SCXP216373439 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216373439 BCX0\">seus dependentes pode perder acesso.<\/span><\/span><span class=\"EOP SCXP216373439 BCX0\">\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e5b362d\" data-id=\"e5b362d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e7216c elementor-widget elementor-widget-image\" data-id=\"9e7216c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-4.png\" class=\"attachment-large size-large wp-image-36444\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-4.png 320w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-4-300x300.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-4-150x150.png 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f79ea4 elementor-widget elementor-widget-heading\" data-id=\"5f79ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Biometria Gera Barreiras<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf1bab elementor-widget elementor-widget-text-editor\" data-id=\"9cf1bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP15207105 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP15207105 BCX0\">Vimos em entrevistas 3 casos de <\/span><\/span><span class=\"TextRun SCXP15207105 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP15207105 BCX0\">pessoas que administram as contas <\/span><\/span><span class=\"TextRun SCXP15207105 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP15207105 BCX0\">telef\u00f4nicas dos pais. Impacto no que <\/span><\/span><span class=\"TextRun SCXP15207105 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-scheme-color=\"@595959,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP15207105 BCX0\">depende de biometria.<\/span><\/span><span class=\"EOP SCXP15207105 BCX0\">\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff561f eael-tooltip-align-center eael-tooltip-align-mobile-center eael-tooltip-text-align-center eael-tooltip-text-align-left elementor-widget elementor-widget-eael-tooltip\" data-id=\"4ff561f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-tooltip.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"eael-tooltip\">\n\t\t\t\t\t<span class=\"eael-tooltip-content\" tabindex=\"0\" aria-describedby=\"tooltip-text-4ff561f\"><p style=\"text-align: center\">Ver Insight<\/p><\/span>\n  \t\t\t<span id=\"tooltip-text-4ff561f\" class=\"eael-tooltip-text eael-tooltip-top\" role=\"tooltip\"><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-36453\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-16.png\" alt=\"\" width=\"77\" height=\"77\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-16.png 320w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-16-300x300.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-16-150x150.png 150w\" sizes=\"(max-width: 77px) 100vw, 77px\" \/><\/p><p><span class=\"EOP SCXP115240798 BCX0\"><span class=\"TextRun SCXP248921196 BCX0\"><span class=\"NormalTextRun SCXP248921196 BCX0\">A biometria se apresenta como <strong>gargalo<\/strong>. <\/span><\/span><span class=\"TextRun SCXP248921196 BCX0\"><span class=\"NormalTextRun SCXP248921196 BCX0\">Mesmo\u00a0<\/span><\/span><\/span><span class=\"EOP SCXP115240798 BCX0\"><span class=\"TextRun SCXP248921196 BCX0\"><span class=\"NormalTextRun SCXP248921196 BCX0\">que seu percentual n\u00e3o seja alto, <\/span><\/span><span class=\"TextRun SCXP248921196 BCX0\"><span class=\"NormalTextRun SCXP248921196 BCX0\">o grau de insatisfa\u00e7\u00e3o com algo que n\u00e3o <\/span><\/span><span class=\"TextRun SCXP248921196 BCX0\"><span class=\"NormalTextRun SCXP248921196 BCX0\">se consegue resolver em nenhum outro <\/span><\/span><span class=\"TextRun SCXP248921196 BCX0\"><span class=\"NormalTextRun SCXP248921196 BCX0\">canal \u00e9 <strong>severo<\/strong>, e pode levar a <\/span><\/span><span class=\"TextRun SCXP248921196 BCX0\"><span class=\"NormalTextRun SCXP248921196 BCX0\"><strong>cancelamento<\/strong>. <\/span><\/span><\/span><\/p><p><span class=\"EOP SCXP115240798 BCX0\"><span class=\"EOP SCXP248921196 BCX0\">\u200b<\/span>\u200b<\/span><\/p><\/span>\n  \t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-87a6536\" data-id=\"87a6536\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b37e7 elementor-widget elementor-widget-image\" data-id=\"c7b37e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-5.png\" class=\"attachment-large size-large wp-image-36445\" alt=\"\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-5.png 320w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-5-300x300.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-5-150x150.png 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f191756 elementor-widget elementor-widget-heading\" data-id=\"f191756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maioria n\u00e3o v\u00ea mensagens de ativa\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b40f4f elementor-widget elementor-widget-text-editor\" data-id=\"4b40f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais de 50% dos respondentes da pesquisa quanti dizem n\u00e3o ter recebido ou n\u00e3o lembrar de ter recebido a mensagem com instru\u00e7\u00f5es para ativa\u00e7\u00e3o. Entre quem ativou o SVA, a maioria lembra de ter recebido essas mensagens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b2360 eael-tooltip-align-center eael-tooltip-align-mobile-center eael-tooltip-text-align-center eael-tooltip-text-align-left elementor-widget elementor-widget-eael-tooltip\" data-id=\"c1b2360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-tooltip.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"eael-tooltip\">\n\t\t\t\t\t<span class=\"eael-tooltip-content\" tabindex=\"0\" aria-describedby=\"tooltip-text-c1b2360\"><p style=\"text-align: center\">Ver Insight 1<\/p><\/span>\n  \t\t\t<span id=\"tooltip-text-c1b2360\" class=\"eael-tooltip-text eael-tooltip-top\" role=\"tooltip\"><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-36454\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-17.png\" alt=\"\" width=\"86\" height=\"86\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-17.png 320w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-17-300x300.png 300w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-17-150x150.png 150w\" sizes=\"(max-width: 86px) 100vw, 86px\" \/><\/p><p>Quando as mensagens in app n\u00e3o carregam corretamente, para a Vivo \u00e9 como se aquela mensagem tivesse sido entregue, mas o cliente n\u00e3o recebeu.<\/p><p><span class=\"EOP SCXP115240798 BCX0\"><span class=\"EOP SCXP248921196 BCX0\">\u200b<\/span>\u200b<\/span><\/p><\/span>\n  \t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a0cd7 eael-tooltip-align-center eael-tooltip-align-mobile-center eael-tooltip-text-align-center eael-tooltip-text-align-left elementor-widget elementor-widget-eael-tooltip\" data-id=\"28a0cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-tooltip.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"eael-tooltip\">\n\t\t\t\t\t<span class=\"eael-tooltip-content\" tabindex=\"0\" aria-describedby=\"tooltip-text-28a0cd7\"><p style=\"text-align: center\">Ver Insight 2<\/p><\/span>\n  \t\t\t<span id=\"tooltip-text-28a0cd7\" class=\"eael-tooltip-text eael-tooltip-top\" role=\"tooltip\"><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-36460\" src=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-20-1.png\" alt=\"\" width=\"123\" height=\"94\" srcset=\"https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-20-1.png 338w, https:\/\/kyvo.global\/assets\/uploads\/sites\/3\/2025\/09\/image-20-1-300x231.png 300w\" sizes=\"(max-width: 123px) 100vw, 123px\" \/><\/p><p><strong>Contexto importa muito:<\/strong> as instru\u00e7\u00f5es de ativa\u00e7\u00e3o s\u00e3o informadas no momento da aquisi\u00e7\u00e3o, mas em caso de fibra s\u00f3 podem ser seguidas ap\u00f3s a visita t\u00e9cnica de instala\u00e7\u00e3o. A pessoa esquece as instru\u00e7\u00f5es. Vis\u00e3o omnichanneltamb\u00e9m depende dessa compreens\u00e3o.<\/p><p><span class=\"EOP SCXP115240798 BCX0\"><span class=\"EOP SCXP248921196 BCX0\">\u200b<\/span>\u200b<\/span><\/p><\/span>\n  \t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e444ae elementor-widget elementor-widget-read-more\" data-id=\"1e444ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"read-more.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/kyvo.global\/br\/analise-pesquisa-sva-engajamento-resumo-executivo#more-36288\" class=\"more-link elementor-more-link\"><span aria-label=\"Continuar lendo An\u00e1lise Pesquisa SVA Engajamento &#8211; Resumo Executivo\">Continuar lendo<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>RESUMO EXECUTIVO An\u00e1lise Pesquisa SVA Engajamento IN\u00cdCIO DO PROJETO: Dezembro de 2024 FIM DO PROJETO: Julho de 2025 Qual o problema? Em m\u00e9dia, quase 40% dos clientes que adquirem SVAs n\u00e3o finalizam o processo de vincula\u00e7\u00e3o das contas com os parceiros. Isso faz com que n\u00e3o consigam usar o SVA adquirido com a Vivo e [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-36288","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/pages\/36288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/comments?post=36288"}],"version-history":[{"count":5,"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/pages\/36288\/revisions"}],"predecessor-version":[{"id":36465,"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/pages\/36288\/revisions\/36465"}],"wp:attachment":[{"href":"https:\/\/kyvo.global\/br\/wp-json\/wp\/v2\/media?parent=36288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}